Praxell's Closed Loop products have been used since 2001 by customers worldwide, including Les Galeries Lafayette, Toys'R'Us, and Office Depot. Praxell's Closed Loop products allow retailers to implement a range of card and marketing programs that reward and direct consumer behavior.
- Gift Card programs are based on a powerful, unique web-based merchant services portal that enables card issuers to manage and track their gift card program down to the card. Praxell gift card programs can act as both a gift card, as well as a reward or loyalty card. Reward your customers for purchases and accrue currencies, products, or giveaways for future redemption.
- Merchandise credits (refund cards) are similar to gift cards in that a value is stored in the account for later use. Praxell merchandise credits cards are tracked separately from gift cards, making for clean, simple and up-to-date accounting of outstanding liabilities.
- Loyalty Card enables retailers to reward customer loyalty in real-time with cash, points, or discounts. Track purchase information for use in future marketing campaigns.
- Reward and Promotion programs provide incentives for your customers to keep coming back. Using our proprietary business logic and promotions generator, Praxell can tailor a custom rewards program for your business, such as "10% cash back", "buy 10 get one free", "an instant 15% off your next purchase".
Standard reports include: Periodic (daily, weekly, monthly) summaries, individual transactions over a variable date range, outstanding liabilities, and store-location and franchise reports. Custom reports are also available.